We're building the toolkit toTurn Trial Users Into TeamsWithout Engineering Sprints
We talk with growth teams daily, and the same thing keeps coming up: "Trial users cost 3-4x more to acquire than ever before. Worse, they're not converting to paying teams." Every free user represents an expensive bet that only pays off if they expand into a paying team. Like Auth0 did for authentication and Stripe for billing, we're building the solution for PLG flows.
Sound familiar?
What We're Hearing from Product & Growth Teams
We've been talking to B2B SaaS companies, teams just like yours who are stuck in that critical window where a user starts their trial, they try to invite their team but they're met with friction in the flow so they churn before their team sees the value.
Trial User Loves It
Gets value from your product, wants to bring their team in
Team Never Joins
Friction breaks the flow. Trial user churns before converting.
Does This Sound Like Your Organization?
Growth teams are hitting a wall. Every call we jump on, they're venting about the same challenges within minutes:
"It's a Black Box"
For the inviter, there's no visibility into what happens after they hit send
"Hard to Prioritize"
PLG flows touch so many surfaces that it's difficult to prioritize and slips to the back of the backlog
"We Can't Measure It"
Hard to track the invite-to-activation funnel, making optimization nearly impossible
We've Talked to 50+ Teams, But Every PLG Stack Is Different
That's why we're asking every team:
1. How often do you iterate on your user invite experience?
2. What invite flow capabilities do you wish you had but don't have bandwidth for?
3. How easy is it to get data on whether your invite flows actually work?
The conversations we're having now directly influence what we build and how we build it.
30 minutes of your time gets your team's needs built into the foundation.
Book 30 Minutes30-min conversation about your PLG challenges
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